Professional Summary
An engaging and accountable leader who consistently cultivates strong internal and external relationships to create positive client and staff experiences. Energetic self-starter with excellent communication, coaching, advocacy, and program development skills. Strong strategic abilities with a focus on financial management that works to exceed organizational and operational goals.
Professional Highlights
Strategic Leadership
Maintained fiscal accountability for annual operating/expense budgets of up to $4.0M, including financial plan development, monthly forecasting, and reconciliation; established policies and procedures for expense reporting and accounts receivable; oversight of outside accounting firm
Led strategic planning process for multimedia marketing programs that increased continuity and brand awareness across all business channels
Initiated strategic alliance with the Make-A-Wish Foundation® (MAW) for Things Remembered (TR); developed cause marketing plans to ensure consistent execution across 65 MAW chapters and 750 TR stores; the program has raised $6.6M for MAW Foundation
Guest speaker (by invitation) at the Make-A-Wish National Conference: How to Build a Successful Cause Marketing Program
Initiated operational strategies that reduced organization expenses by 27.6% and payroll expenses by 4%
Responsible for the strategic development and execution of trade shows and educational seminars in 20 states for over 100 manufacturers, generating $8.4M in ticket and product sales for Beauty Systems Group
Created a strategic plan for rebranding and improving customer satisfaction for 20 annual professional beauty industry trade shows and educational seminars, which resulted in increasing show sales by 9.7%
Presenter at Board meetings; participant in Executive, Governance, and Development Committees
Led search for new studio space for Zorongo; negotiated lease; coordinated packing and oversight of move; obtained bids and determined contractors to complete floor refinishing, wall construction, and mounting of mirrors
Development and Marketing
**Leadership in Financial Turnaround** successfully led a nonprofit arts organization from $65,000 in debt to achieving $93,000 in profit over six years
Grew the annual campaign of organizations up to 73.6% by creating a tactical marketing program that incorporated successful client experiences and effective communication with donors
Secured the largest public grant of $130.4K for Dancing Wheels by creating a strategic multimedia campaign that drove community involvement and grant selection
Obtained by comprehensive grant writing the most significant McKnight Foundation award $70K for Zorongo Flamenco
Led content development and writing for grants; tracked statistical information, including patron surveys, artistic and education evaluations; prepared final reports; attended grant panel reviews
Developed digital and print communication strategies to drive tickets sales for events
Talent Management
Mediated and resolved conflicts between internal staff as well as external clients, resulting in staff and client satisfaction and retention
Led national and regional departments with up to eight direct reports, as well as district management with 90 employees and 11 direct reports
Conceptualized and produced training materials to educate staff on client profiles, new product introductions and ongoing sales development techniques
Zorongo Flamenco, Inc.
Executive Director
$250.0K / Non-profit dance company and school, Minneapolis, Minnesota
Dancing Wheels Company & School
Operations & Marketing Director
$500.0K / Non-profit arts-disability service organization, Cleveland, Ohio
Beauty Systems Group
Director of Special Events and Education
$800.0M Distributor of prefessional beauty products, Cleveland, Ohio
Things Remembered, Inc.
Marketing Director
$275.0M Specialty retailer with mall-based locations
Palmieri Enterprises
Director of Operations
$5.5M Luxury salon and spa group
Education
University of St. Thomas, Mini MBA, Executive Education Opus College of Business, Minneapolis, MN
Cycling Coach, Mad Dogg Athletics, Inc., Las Vegas, NV
Kent State University, Kent, OH
Education
University of St. Thomas Opus College of Business, Mini MBA, Minneapolis, MN
Kent State University, Kent, OH
Athletic Experience
Mad Dogg Athletics, Cycling Coach, Las Vegas, NV
USA Roller Sports, Speed Skating Coach, Lincoln, NE
Volunteer Experience
Minnesota Pride Rotary Club, Co-President 2024/25, Minneapolis, MN
Mill Creek Home Owners Association, Webmaster & Marketing Committee member, Cleveland, OH
Pilgrim Church Pantry, Volunteer food distribution
Interfaith Hospitality Network, Volunteer food preparation & distribution, Cleveland, OH
Detroit Shoreway Block Watch, street patrol, Cleveland, OH
